TOURISM INDUSTRY
East Gippsland and its towns and villages are well renowned as a tourism Mecca and can boast of one of the most stable and temperate climates in the country. Whether visitors come for the climate, the world class scenery, or the fishing or boating they always find just what they want somewhere here. Many of our residents were once tourists who just couldn’t leave and now contribute to the ever-growing tourism sector.
The abundance of natural attractions and the easy lifestyle here lend themselves to supporting flourishing tourism businesses supported by strong local networks. Our region presents many opportunities for investment and innovation in this dynamic industry.
Expenditure from the approximate 1.1 million annual visitors to East Gippsland is in excess of $200m. East Gippsland is considered to be an “awakening giant” in tourism and its potential is yet to be fully realised. Recent research has identified a list of key opportunities for tourism industry service providers and operators including in training, hospitality, tour operations and specialty shops.
Situated on both the Sydney Melbourne Coastal Drive and the Great Alpine Road, East Gippsland is ideally placed to take advantage of the steady growth in visitors travelling through the regional year round. The Gippsland Lakes and the 90 Mile Beach provide an almost limitless expanse of water for the tourist. Whether it is sailing, cruising, fishing or water skiing, “The Lakes” have it all. The natural diversity of the region never fails to surprise. From the historic High Country to the World Biosphere Croajingalong National Park, from the coastal beauty of Cape Conran to the legendary Snowy River, enormous potential exists for the new business operator.
Further information is available from the East Gippsland Shire Economic Development Unit (see the link below) to assist you obtain the best results from your investment. Lets us help you grow your tourism industry business in East Gippsland.
Contact the East Gippsland Economic Development Unit 
Tourism in East Gippsland 
East Gippsland Strategic Tourism Plan 2006 - 2011 
East Gippsland Tourism Policy PDF download 
East Gippsland Strategic Tourism Plan Part A 
East Gippsland Strategic Tourism Plan Part B 
Gippsland Sustainable Tourism Project - Executive Summary - # 1 Download 
Gippsland Sustainable Tourism Project - Executive Summary - # 2 Download 
Gippsland Sustainable Tourism Project - Part A Research Report - # 1 Download 
Gippsland Sustainable Tourism Project - Part A Research Report - # 2 Download 
Gippsland Sustainable Tourism Project - Part B Business Development - Download 
Gippsland Sustainable Tourism Project - Part C Business Prospectus - Download 
Gippsland Sustainable Tourism Project - Part C Executive Summary Touring Strategic Plan - Download 
Gippsland Sustainable Tourism Project - Part C Touring Strategic Plan - # 1 Download 
Gippsland Sustainable Tourism Project - Part C Touring Strategic Plan - # 2 Download 
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