For official information regarding the current Gippsland Lakes Blue-green Algal bloom please refer to links on the home page of this website. Or contact the East Gippsland Visitor Information Centres on 1800 637 060.

Gippsland Lakes Blue-green Algae Update 12 December 2011. What is the current situation? A blue-green algal bloom of the species Nodularia spumigena is currently affecting some parts of the Gippsland Lakes, including: Paynesville Marina, Chinamans Creek, Eagle Point, Boxes Creek, Nungurner jetty, some areas of Lake King, Bancroft Bay, Metung wharf, Shaving Point, Lake King jetty, Cunninghame Arm, lower North Arm, McMillans Strait between Raymond Island and the mainland, Ocean Grange and Bunga Arm. Concentrations of Nodularia spumigena found in the listed locations currently exceed the health trigger value for recreational activities as specified in the Guidelines for Managing Risks in Recreational Water . Exposure to Nodularia spumigena through direct contact and ingestion at these levels can result in adverse health effects. Latest testing has shown that blue-green algae levels at Paynesville Jetty, Paynesville foreshore, Esplanade boat ramp and Gippsland Lakes Yacht Club boat ramp are now above the trigger levels for the installation of signs warning people not to come into contact with the water. Algal blooms are not unusual on the Lakes and can be a common sight as temperatures warm up and conditions become suitable for blooms. Recent monitoring has shown that the following areas do not currently appear to be affected by high levels of blue-green algae: Newlands Arm and Duck Arm, west of Paynesville, and areas west of Wattle Point, including Loch Sport and Hollands Landing are currently not affected by high levels of algae. Lake Tyers also remains unaffected. Is fish caught in the Gippsland Lakes safe to eat? Recent testing has shown that the blue-green algae in the Lakes is a toxin-producing strain. Advice from the Department of Health is that the risk from consuming seafood (fish, prawns and mussels) in the short term is low. Testing of seafood from the Lakes has commenced to monitor risk levels. What is being done? The Department of Sustainability and Environment (DSE) is working with a multi-agency Incident Management Team to monitor the situation. Signs are being erected at key sites around the Lakes to advise the public not to come into contact with affected water where blue-green algal levels are high. How long will the bloom last? Tests are being conducted on a regular basis to monitor the type, amount and extent of algae present. There is no definite length of time that the bloom will remain. Once the testing shows the bloom has cleared the message will be relayed to the public. What other places can I visit in Gippsland? There are plenty of beautiful places around the Gippsland Lakes for people to visit and enjoy the outdoors. Boating can still be enjoyed in many areas of the lakes, swimming at patrolled beaches and fishing on Ninety Mile beach is encouraged and fantastic walking and cycling trails are accessible throughout the lakes area. Contact local Visitor Information Centres at Bairnsdale on 0351 523444 or Lakes Entrance on 0351 552966 or visit www.inspiredbygippsland.com.au for information about areas to visit and activities to pursue in Gippsland. General information about Blue-green algae: Blue-green algae (cyanobacteria) are bacterial organisms that undergo photosynthesis, and have some of the characteristics of bacteria and of algae. They can appear singularly or in colonies, and are present in almost all aquatic ecosystems, including creeks, rivers, lakes and wetlands. Individual cells are very small, so blue-green algae can be present in a water-body without being visible. Under certain environmental conditions, numbers can increase rapidly and blooms, or scums, become easily visible across the water surface. The blooms range in colour from dark-green to yellowish brown. Blue-green algae rely on sunlight for energy, with their growth rate determined by the level of nutrients available in the water. Unlike other algae they also contain pockets of gas called “vacuoles” which allow them to control their buoyancy. This ability to move within the water column gives blue-green algae an advantage over other organisms in competing for nutrients. However, as soon as the water becomes turbulent, they cannot remain afloat, and this lessens their advantage and so reduces the growth rate. Waters that flow slowly with low turbulence are at a particularly high risk of algal blooms. Blooms are likely to form when the water is relatively still, nutrient levels are high and temperatures are warm. When conditions remain favourable, blooms can last weeks to months especially if nutrient levels are high. Cooler, windy weather or increased flow may reduce or stop them fairly quickly. When blooms die, the decomposition of the algal cells consumes the oxygen in the water. Breakdown of large blooms can deplete water oxygen levels to the point where fish suffocate. Fish that are dead, dying or swimming erratically should not be handled or consumed. You can report a fish death event to the EPA on (03) 9695 2777. Blue-green algal blooms typically occur during the summer/autumn period. They have been recorded in the Gippsland Lakes in 1965, 1971, 1974, 1987-88, 1995-96, 1996-97, 1999, 2001, 2002 and 2008/9. For further information please contact the Department of Sustainability and Environment Customer Service Centre on 136 186 or visit the DSE website: www.water.vic.gov.au. Useful resources: NHMRC, 2008, Guidelines for Managing Risks in Recreational Water. National Health and Medical Research Council.

Destination Gippsland is set to launch its Spring Campaign on September 1 which will run until the end of November 2011. The theme Inspired by Nature will be the focus of the campaign. Iconic locations such as Croajingolong National Park and Tarra Bulga National Park will be the highlight of the campaign with nature based activities used as a marketing hook. Wilsons Promontory will also be featured as part of efforts to promote the South Gippsland Region after the floods. Partners of the Spring Campaign include East Gippsland Regional Business and Tourism Association and East Gippsland Marketing Inc.

Parks Victoria commenced work on 2 August on the first stage of the Mallacoota Scenic Coastal Walk, focusing on the section between Mallacoota township and Davies Creek Beach. These works are the first phase of the overall Mallacoota Scenic Coastal Walk which will eventually extend from the town to link through to the Croajingolong National Park near Pebbly Beach, thus creating an iconic walk for Far East Gippsland. Work will start by upgrading the Casuarina and Heathland walking tracks between the Mallacoota township and Davis Creek beach. Local contractors Tripple Co Pty Ltd (Leigh and Fran Cockburn) will be delivering the works on the 2.5 kilometres of track. Parks Victoria project manager Graham Box said that they will be undertaking maintenance and track upgrades on this section, which will involve slashing, gravelling and drainage improvements on both the existing walks. The aim is to replicate the width and standard of track surface available on the Shady Gully walk, which was recently upgraded. The work will be completed over the next six weeks and during this time visitors are asked to avoid the areas where machinery is operating. This work will be complemented by the replacement of the narrow footbridge across Davis Creek. This work will be undertaken at a later date, through Department of Sustainability and Environment funding said Mr Box. Mr Box said: We are delighted to kick-start the Mallacoota Scenic Coastal Walk project as we know it will become a popular drawcard for visitors in the future, improving the experience for walkers, as well as provide a new opportunity for locals to further explore their area. Parks Victoria and the East Gippsland Shire Council are working in partnership to deliver this exciting project as part of the Great Coastal Walks of East Gippsland, which has been majorly funded by Regional Development Victoria together with Parks Victoria and the Shire, and also includes the Snowy River Estuary Walk and the Marlo Shared Path at Marlo. For further information, contact the Parks Victoria Information Centre on 13 1963 or visit www.parks.vic.gov.au.

A series of eMarketing Workshops being run by Destination Gippsland during August will help tourism operators market their tourism business online. These hands-on workshops are sure to improve the capacity of operators to have effective online strategies covering Google, social media and their own websites. Created specifically for tourism operators in Gippsland, digital marketing corporate trainer Russell Easther will lead a series of full day workshops across the region. There will be six workshops running across Gippsland. Each workshop will run 10am - 4pm. The workshops are at Warragul on Monday 15 August, Leongatha on Tuesday 16 August, Yallourn on Friday 19 August, Fulham/Sale on Monday 22 August, and Bairnsdale on Tuesday 23 August. The workshops are being subsidised by Destination Gippsland so register early so you don''''t miss out on these discounted prices. The prices are $100 if businesses are listed on www.inspiredbygippsland.com.au (part of visitvictoria.com), $125 if a member of a Gippsland Local or Regional Tourism Association. The general price for other businesses is $150. For more information or to register your interest please contact phoebe@destinationgippsland.com.au or call 5655 2044.

The 2011 Gippsland Tourism Conference 2011 with the theme: Preparing your Business for the Future, will take place on Mon and Tuesday 18-19 July at Century Inn, Traralgon. Costs (full/ early bird) for the event are as follows: Day 1: $130/ 120*; Day 2: $50/ 45*; Both Day 1 and 2: $160/ 150*. (*early bird rates apply for all registrations made prior to COB Monday 27 June 2011). Day 1 will be targeted at all tourism stakeholders including operators, regional and local tourism associations and government. Highlights will include a keynote by futurist Paul Higgins, and sessions on effective utilisation of media and PR, latest research trends, an update on the new visitvictoria.com site and an update from Parks Victoria and Tourism Victoria. The day will finish off with a fantastic opportunity for networking over drinks. On Day 2 regional and local tourism associations, industry leaders, government and other key stakeholders are invited to attend a day of discussion and review facilitated by Sheila OSullivan, the DGL Chair. Themes for the day will include future industry structures and collaborative marketing opportunities moving forward, with a panel of industry leaders leading off the day. To book for the event or for further inquiries contact Emma Harry by email conference@destinationgippsland.com.au or phone 0400 366 213.

East Gippsland Shire Council has excelled in a recent Tourism Health Check survey conducted by industry peak body Tourism Alliance Victoria. The result shows it was the highest ranked among the six Gippsland shires and recorded the States equal second highest score of 88 percent. Conducted every three years the Tourism Health Check surveys and produces a report to identify the capacity of Victorian metropolitan and regional local governments to deliver sustainable tourism management objectives. For the 2010 report, sixty five of the seventy nine Victorian local governments responded to the survey that dealt with five key indicators - strategic planning, commitment to implementation, integration within council, coordination with external stakeholders and provision of adequate resources. Shire manager major projects and economic development Fiona Weigall said the result also showed a significant improvement for East Gippsland. It was an excellent result that saw an improvement from the seventh place score in the previous 2008 Health check, she said. Tourism is a vital component of the local economy and the survey result shows just how seriously it is taken by the Shire in conjunction with local operators. Ms Weigall said the Shire was fortunate to have wonderful natural and regional assets and the survey showed that we were all doing everything possible to maximise their potential.

East Gippsland Shire Council has joined the Vitctorias Coast Too Lovely to Litter campaign to curb littering in the municipality. It will call on holiday makers and residents to keep beaches, foreshores and roadsides clean of litter this summer and aims to reduce litter by at least 30 percent between December and April. This is the first campaign of its kind to tackle littering specifically on the 2000 kilometre Victorian coastline and focuses on the most visible types of litter including takeaway containers and wrappers, beverage containers, cigarette butts and other types of packaging. Campaign Ambassador, Environmentalist and Aquatic Scientist Sheree Marris said litter significantly reduced the visual quality of the environment, and the health and safety of people and marine life. During summer the coast becomes a focal point for families and holiday makers. Litter is very harmful to animals and marine life as they can be strangled by or tangled up in it or mistake it for food, she said. As well as causing environmental damage, litter makes our beaches and foreshores look uncared for and therefore are less likely to be used. Litter also often attracts more litter, however people are less inclined to leave their rubbish behind in clean areas, Ms Marris said. Signs will carry the Victorias Coast to Lovely to Litter campaign message along with a call to action to Do the right thing; put it in the right bin and report litterers using EPA Victorias Litter Report Line Website www.epa.vic.gov.au/litter. East Gippsland Mayor Cr Richard Ellis said it was important to build a community that will do the right thing and dispose of their rubbish appropriately. We have a beautiful coastline in East Gippsland and I encourage locals and visitors alike to do the right thing and keep it in pristine condition, he said. EPA litter report forms are available from council and other locations, a dedicated website and Facebook page have been established and a short DVD will be screened around the region and is available to other interested groups to use. Further information from Liz Modrich, 5153 9500

Accommodation bookings through the Visitor Information Centres in Bairnsdale and Lakes Entrance lifted by 31 percent for December 2010, according to figures just released by East Gippsland Shire Council. Tourism and visitor services coordinator John Munns said Bairnsdale bookings increased by a massive 78 percent over the previous year while those through the Lakes Entrance centre lifted 17 percent. The average dollar value of each accommodation booking also rose by 21.2 percent from $283 to $343, he said. Mr Munns said that retail sales of souvenirs, maps, postcards and other items also lifted by a combined 19 percent with Lakes Entrance showing an increase of 26.3 percent and Bairnsdale 10 percent. To see this level of improvement in December is an outstanding result, especially given 2010 was a difficult year for retail sales and it follows steady growth since 2007 of 67 percent, he said. Mr Munns said that the number of people who visited the Shires Visitor Information Centres reached 192,480, close to the highest number on record. Our centres are among the busiest in Victoria and their consistent use for accommodation bookings places them at the forefront of our tourism industry, he said. While the internet is having an effect, people still like to talk to a real person when they make a booking and this reinforces the importance of face-to-face contact.

The following is an extract from the report given by the Chairman of Destination Gippsland, Sheila OSullivan for the 2009-2010 year: In 2009-10 the tourism industry in Gippsland has enjoyed a vastly improved year compared with the previous twelve months. It has also been a year of achievement for our peak organisation, Destination Gippsland Ltd. The business recovery has been significant. Over 800,000 extra visitor nights were recorded in the region. Visitation has returned to levels higher than those experienced before the devastating impacts of the 2009 bushfires and the Global Financial Crisis. However the recovery process is unfinished business. Our focus and energies must continue to be on restoring the health of our local industry and the confidence of our visitors. As an organisation, Destination Gippsland Ltd won the Victorian Tourism Award for Marketing in 2009 and represented the State at the Australian Tourism Awards. This national industry recognition and the substantial increase in our visitation figures confirmed the importance of the link between investment in quality marketing and the delivery of tangible business outcomes. We will continue to generate demand for our region by marketing it under the Inspired by Gippsland brand. However our attention in the next year will focus on the supply side of our industry. We must improve our products and attract new investment. It is vital that we continue to enhance the visitor experiences in Gippsland so that we remain competitive and meet the needs of the consumer. This work will require a united effort between all levels of government and the industry in Gippsland. Destination Gippsland must show leadership here by working with industry to establish clear priorities and develop a better understanding of the barriers to investment. We are determined to make a difference. We welcome this challenge and look forward to new tourism products and opportunities being created. Regional tourism continues to face many challenges and Gippsland is not immune to them. The rising value of the Australian dollar will hurt both domestic and international tourism as it becomes cheaper for Australians to travel overseas and more expensive for our traditional UK, European and US markets to visit us. Combined with low cost airlines, this economic environment means that Gippsland faces global competition compelling us to improve all aspects of our experience. As an organisation we addressed this need by delivering a range of professional development opportunities for our industry such as the Gippsland Tourism Excellence Program, the inaugural Gippsland Tourism Conference and an extensive Tourism Audit process. This year we witnessed the incredible resilience of our region combined with the benefits and strength of our new industry structures. I look forward to another year of working collaboratively to deliver our Strategic Plan goals and demonstrate continued achievements for our industry. Sheila OSullivan, Chairman.

The 2010 RACV Victorian Tourism Awards were recently held at a gala ceremony at the Crown Paladium in Melbourne. The annual awards recognise leading businesses for their outstanding contribution to the Victorian tourism industry. More than 1,000 tourism stakeholders from across the state gathered in eager anticipation to find out who got the accolades this year. Several Gippsland businesses received an award, which is a huge accomplishment for those individual businesses and highlights the strength of Gippsland's tourism product. Gippsland's 2010 place-getters included: • Destination Gippsland - Winner and Hall of Fame (Tourism Marketing) • Montfort Manor - Winner (Hosted Accommodation) • Wilsons Promontory Wilderness Retreats - Merit (Unique Accommodation) • Bulls Cruisers - Merit (Unique Accommodation) – EAST GIPPSLAND • RACV Inverloch Resort - Merit (Deluxe Accommodation) • Snowy River Cycling - Merit (New Tourism Development) – EAST GIPPSLAND • Wild Dog Winery - Finalist (Tourism Wineries, Distilleries and Boutique Breweries) • Phillip Island and Bass Coast Visitor Information Centre Network - Finalist (Visitor Information and Services) Congratulations to all place-getters!

Gippsland has been seen in a range of print this month, with thanks to Destination Gippslands PR agency, Cox Marketing, and Tourism Victoria. The Herald Sun has featured upcoming events including the Gardivalia Festival (West Gippsland) and the Melbourne to Maffra car rally. Gippsland tourism operators including Mt Baw Baw Alpine Resort and Bellview Hill B and B have also been featured.<br/><br/>Nine MSN has printed a great article about East Gippsland. This article resulted from a journalistic familiarisation that took place last month.<br/>Destination Gippsland have hosted several journalists on familiarisations in the region recently, including Great Walks magazine (Inspiring Gippsland Walks and South Gippsland), The Age and Australian Geographic Outdoor (Wilderness Coastal Walk). This PR activity will complement the Spring Campaign key messages by highlighting nature based experiences.<br/>

Destination Gippsland launched its Spring Marketing Campaign on 1 September to promote nature based experiences throughout this magnificent time of year. The activity to date has included features in the Leader newspapers, a dedicated spring homepage on inspiredbygippsland.com.au, launch of the Inspiring Gippsland Walks website (inspiringgippslandwalks.com.au) and an iPhone and iPad application. A competition with trade partner Gondwana Outdoor gear is also underway.<br/><br/>But wait... there''s still more including a range of magazines to promote nature based experiences including Royal Auto (Oct) and Australian Geographic Outdoor (Nov/ Dec), 50 web deals will be featured on the state tourism website, visitvictoria.com. Also target media through a Public Relations program, A google addwords campaign to increase the search optimisation of the inspiredbygippsland.com.au website.<br/><br/>For more details contact Elysa at Destination Gippsland on (03)5655 2044.<br/><br/>

Australias Coastal Wilderness National Landscape has developed a unique strategy to deliver heritage tourism. Australias Coastal Wilderness covers a region in two States and stretches generally from <br/>Bermagui on the Far South Coast of New South Wales, to Cape Conran and Lake Tyers in East Gippsland (Victoria) and up towards Bombala. <br/>The Sapphire Coast Heritage Tourism draft Strategy has identified heritage tourism experiences that leverage the Australias Coastal Wilderness brand, are distinctive to the Sapphire Coast and create a competitive edge for the destination.<br/><br/>The draft strategy, whilst not intending to be a comprehensive review of all heritage products, stories and experiences, focuses on those that have the potential to provide a set of quality heritage experiences for the <br/>Experience Seeker target market. These stories are: Killers of Eden, In the Shadow of the Mountains, and Meeting of the Water. Interested parties can download the draft strategy either directly from the Sapphire Coast Tourism website <br/>and/or the Sapphire Coast Tourism Cultural Heritage Working Group Blog: http://www.sapphirecoast.com.au/contact_membership_information.php. Scroll down to Cultural Heritage Tourism Development heading.<br/><br/>Click on Sapphire Coast Heritage Tourism Strategy 18th August 2010 link to download the strategy.

2010 marks the 8th Barry Sheene Tribute Ride to the GP. To celebrate join the many fans for a tribute dinner on Wednesday 13 October and then for the annual ride to the Phillip Island Grand Prix Circuit on Thursday 14 October. Come along to the 8th Tribute Anniversary Dinner at the Bairnsdale RSL. Be a part of the entertainment, hear from guest speakers and support the annual charity auction. Bookings are essential, for more information contact Bairnsdale RSL on 03 5152 3928. Details of the ride - the ride departs each year on the Thursday before the MotoGP weekend from Bairnsdale, through Morwell for some lunch and then onto Phillip Island for a lap of the Grand Prix circuit. Registration of the ride takes place at the Bairnsdale Oval at 7am, Thursday 14 October. Registration is open until 9.00am. Your bike will be briefly scrutineered and once approved your Barry Sheene Ride sticker will be placed on your front windscreen or faring for identification along the ride and entry to the circuit. The number of riders taking part is capped at 850 to ensure the controlled lap of the Phillip Island circuit is completed with ease. The Route - the ride commences from Bairnsdale at 9.30am. Riders will travel along the Princes Highway to Morwell where there will be a stopover for lunch at approximately 11.30am. At 12:45pm the ride will depart Morwell and travel through the winding hills of the Strzelecki Highway and onto the Bass Highway through Inverloch and Wonthaggi to San Remo. Here, the ride will regroup ready to conclude with a lap around the Grand Prix circuit at approximately 3.00pm. Phone 03 51539500 or visit 2010 marks the 8th Barry Sheene Tribute Ride to the GP. To celebrate join the many fans for a tribute dinner on Wednesday 13 October and then for the annual ride to the Phillip Island Grand Prix Circuit on Thursday 14 October. Come along to the 8th Tribute Anniversary Dinner at the Bairnsdale RSL. Be a part of the entertainment, hear from guest speakers and support the annual charity auction. Bookings are essential, for more information contact Bairnsdale RSL on 03 5152 3928. Details of the ride - the ride departs each year on the Thursday before the MotoGP weekend from Bairnsdale, through Morwell for some lunch and then onto Phillip Island for a lap of the Grand Prix circuit. Registration of the ride takes place at the Bairnsdale Oval at 7am, Thursday 14 October. Registration is open until 9.00am. Your bike will be briefly scrutineered and once approved your Barry Sheene Ride sticker will be placed on your front windscreen or faring for identification along the ride and entry to the circuit. The number of riders taking part is capped at 850 to ensure the controlled lap of the Phillip Island circuit is completed with ease. The Route - the ride commences from Bairnsdale at 9.30am. Riders will travel along the Princes Highway to Morwell where there will be a stopover for lunch at approximately 11.30am. At 12:45pm the ride will depart Morwell and travel through the winding hills of the Strzelecki Highway and onto the Bass Highway through Inverloch and Wonthaggi to San Remo. Here, the ride will regroup ready to conclude with a lap around the Grand Prix circuit at approximately 3.00pm. Phone 03 5153 9500 or visit http://www.motogp.com.au/Event/Barry_Sheene_Tribute_Ride/

The Inspired by Gippsland Spring Campaign is officially launched. The campaign will highlight the regions fantastic national parks - leading with Wilsons Promontory. The campaign has received great support from a number of contributing partners including EGRBTA, West Gippsland RTA, GARMi, Prom Country RTA, Bass Coast Partnership, and Parks Victoria. We have also partnered with Gondwana, Australian Photo Tours and Parks Victoria - working together to roll out our walks promotion.&amp;amp;lt;br/&amp;amp;gt;&amp;amp;lt;br/&amp;amp;gt;The activity to date includes new video of Wilsons Promontory highlighting the aerial views of the park. an Inspiring Walks competition that includes prize giveaways of over $7000 ( as a condition of entry consumers will be required to complete one of the 40 Inspiring Walks). Also, featured experiences that encourage dispersal through touring (highlighting the new West Gippsland Hinterland Drive route and the Great Alpine Road), a facebook link to the Inspired by Gippsland Facebook page, and prominent links through to regional tourism websites. (these can be viewed on each town and destination pages in the top right corner).&amp;amp;lt;br/&amp;amp;gt;&amp;amp;lt;br/&amp;amp;gt;In public relations activity, a group media familirisation will be occurring in East Gippsland later this week, with another familiarisation confirmed for South Gippsland in September.&amp;amp;lt;br/&amp;amp;gt;&amp;amp;lt;br/&amp;amp;gt;Over the next few months Destination Gippsland will be rolling out a number of other campaign initiatives that will include tactical placements, web deals and packages, PR, media brand and promotional activities. Many of these activities are already underway with a number of partners finalizing print and media placements. &amp;amp;lt;br/&amp;amp;gt;

2010 Adventure and Nature-Based Tourism Forum Registrations are closing this week! Do not miss your opportunity to attend the 2010 Adventure and Nature-Based Tourism Forum, to be held in Ballarat on Monday 6 and Tuesday 7 September. Registrations close this week! Learn from Michael Ledzion, Go Ape! Kym Cheatham, Ecotourism Australia and Geoff Ensor, Tourism Industry Association New Zealand. Hear from Russel Easther, The Interactive Group, a guru with digital marketing or Tony Carden, Victorian Outdoor Education Association, who will go through in real time a critical incident and response. Experts from Tourism Victoria, Parks Victoria and DSE will be on hand to discuss opportunities and challenges affecting the ANBT sector. We will also look at the implications of the introduction of the Modern Awards on Adventure and Nature-Based businesses. This is a once a year opportunity for the Adventure and Nature-Based tourism sector to get together and discuss the important issues affecting their business, build new relationships and talk to leaders in the sector. Register today by phoning (03) 8662 5425.

The Inspiring Gippsland Walks brochure features 40 of Gippsland's most iconic walks. The walks follow jagged coastlines, eucalypt forest, fern gullies and bushland, taking anywhere from half an hour to half a week. The Minister Tim Holding will be launching the Walks Project on 20 August. In the spirit of walking, Minister Holding will be taking the Ah Fongs Loop in Omeo. The website for the walks was launched recently, and it's a great resource for both industry and visitors to Gippsland. View the website at http://inspiringgippslandwalks.com.au/.

Destination Gippsland is holding the inaugural 2010 Gippsland Tourism Conference. We would like to extend the invitation to all tourism-based operators to enjoy a day of training and professional development. Attend presentations by tourism experts and industry leaders. Learn from small business innovators Participate in interactive, hands-on workshops A day of business networking Take away some practical ideas and tools for improving your business without a big budget. The theme of the conference is &amp;#8216;Doing Business Better&amp;#8217; and aims to bring together tourism operators and other stakeholders from all over Gippsland. It is being held in conjunction with the Gippsland Gourmet Country Tourism Association's A Slow Romance Dinner to be held on Friday 13 August from 7pm at Lardner Park, Warragul. Discounts for those wishing to attend both events will be applicable. When. 9am - 4pm, Friday 13 August 2010. Where. Century Inn, Traralgon The Conference Program and booking forms will be available in early - mid July from Destination Gippsland. All enquiries should be made to Elysa Sorahan at esorahan@destinationgippsland.com.au or 5655 2044.

For the very first time, tourism and conservation agencies have joined forces to plan a sustainable direction for one of Australias leading tourism destinations - the Australian Alps. The Australian Alps national Landscape Steering Committee has launched the Australian Alps National Landscape Tourism Strategy, a guide for world-class tourism experiences that is the result of extensive collaboration and consultation across the ACT, NSW and Victoria.<br/>The focus of the strategy is delivering world-class experiences that inspire and captures the spirit of the challenge. New walks and mountain biking trails combined with improved interpretation, heritage, food and wine are a priority. The Strategy has also identified opportunities for local businesses to fill gaps in the Australian Alps market - with new activities identified that can be pitched at high yield low impact tourism.<br/>Ian Geer, Chair of the Australian Alps Steering Committee, said the tourism strategy would help the region deliver the essence of the Australian Alps to the international market. A visit to the Alps is already a rewarding experience, helping visitors connect with the challenge of this spectacular landscape. This strategy will coordinate work in the region to build on that, Mr Geer said. Here in the Alps we&amp;amp;#8217;re proud to be one of Australias National Landscapes, and this tourism plan will help us showcase the spirit of the Alps to the world. As other National Landscapes across Australia are announced, we are in good company with such iconic places as the Red Centre, Great Ocean Road, Kangaroo Island and Australias Coastal Wilderness&amp;amp, Mr Geer said. <br/>The National Landscapes program is a partnership between regional tourism and conservation organisations at the State and local level and is supported by Tourism Australia and Parks Australia at a Federal level. <br/>Copies of the Australian Alps Tourism Strategy can be downloaded from any of the following websites: www.snowymountains.com.au, www.nevt.com.au, www.destinationgippsland.com.au, www.australianalps.environment.gov.au. <br/>

The Destination Gippsland Cooperative Marketing Campaign 2010-2011 is now launched. The campaign highlights Gippsland&amp;#8217;s seasonal approach to marketing the region - focusing on lead products and encouraging dispersal and yield. In the Cooperative Marketing Campaign 2010-2011, Destination Gippsland has focused on strengthening it&amp;#8217;s partnership approach, offering buy-in packages that are flexible, uncomplicated and offer value for money. Destination Gippsland's cooperative approach to the planning of the campaign has been supported by the marketing subcommittee, and the Gippsland tourism industry. In the past few weeks Destination Gippsland has also briefed each of the RTA's, council representatives and industry stakeholders on the details of the Cooperative Marketing Campaign (in line with the need for these bodies to brief their individual stakeholders. Bookings for the campaign will open on the 31st May 2010. Seven days prior to the booking opening date, RTA's that specifically align with particular campaigns will have the opportunity to secure individual placements. Further details are outlined in the attached booking details document. Invoicing and payment details are also outlined in this document. Destination Gippsland looks forward to working together with its partners in 2010-2011, making it a great year of marketing for the region. If you have any questions regarding the Cooperative Marketing Campaign please don't hesitate to contact Elysa at Destination Gippsland directly on (03) 5655 2044.

A free workshop to prepare entrants for the Victorian Tourism Awards is to be held in Lakes Entrance on Tuesday 25 May.<br/> <br/>It will provide a valuable step-by-step guide to completing the Awards submission, including templates, helpful tips and important dates and will be convened by Destination Gippsland and Tourism Alliance.<br/> <br/>East Gippsland Shire tourism coordinator Phil Rickards said a judge and a mentor will attend the workshop to offer advice and to answer questions about submission writing and the application process.<br/> <br/>All entrants in this year's awards are encouraged to attend he said,and attendance is a requirement for entrants wishing to participate in the associated mentor program.<br/> <br/>Mr Rickards said the Victorian Tourism Awards are the state's most prestigious and are being held to celebrate and acknowledge tourism businesses and individuals that have demonstrated outstanding achievements and success during the 2009/2010 financial year.<br/> <br/>The application process for the 2010 awards is now open and businesses are invited to nominate and download an entry form at www.victoriantourismawards.com.au he said.<br/> <br/>The workshop will be held at the East Gippsland Shire Council Offices, Palmers Road, Lakes Entrance on Tuesday 25 May 2010, from 9.30 am to 2.00 pm<br/> <br/>Further information contact Phil Rickards, 5153 9500<br/> <br/>

East Gippsland Tourism operators are encouraged to enter the RACV 2010 Victorian Tourism Awards. Now in its 26th year, the RACV 2010 Victorian Tourism Awards continue to honour outstanding tourism businesses and individuals for their passion, innovation and service to Victorian tourism. For more information including key dates and the process for entering this year&amp;#8217;s awards go to www.victoriantourismawards.com.au. The awards process will culminate in a presentation and gala ceremony which will this year be held on Monday 15 November 2010 at Crown Palladium Preparatory Workshops are being run for entrants, and whilst not compulsory will be a great chance for you to gain all the valuable tips and suggestions to give your business the best shot at this year's awards. By attending the workshops you have an exclusive opportunity to view both past State and National Award winning submissions which will help give you ideas for your own entry and give you a feel for what the judges are looking for. One workshop is being run for Gippsland operators in Lakes Entrance on Tuesday 25 May. To register for this workshop contact Elysa Sorahan at Destination Gippsland at esorahan@destinationgippsland.com.au For experienced entrants, if you have entered the awards before and would like to seek assistance from a mentor make sure you do so before 19 May 2010. Go to www.victoriantourismawards.com.au for more information. If you are a first time entrant and would also like to get an experienced eye to help guide you through the process, please also contact Elysa Sorahan at Destination Gippsland at esorahan@destinationgippsland.com.au. GOOD LUCK!

Get Your Business Organised! In Business, time is money - do away with poor time management in your business by attending this semianr. You'll learn how to identify and remove distractions, how to prioritise effectively, useful strategies for productivity and other tips on how to create more time in your day. If you know you waste time but don't know why, this seminar is for you. Seminar commences 5.30pm-7.30pm. Cost $20 per person. RSVP to Melissa Bentzen, registrations essential, Ph 5153 9500

East Gippsland Shire Council has received State Government funding to facilitate a workforce development strategy. The project that targets Eastern Gippsland will be undertaken in conjunction with Wellington Shire and Workforce Victoria. The strategy will focus on four industry streams within the food processing, transport, civil engineering and construction segments. Project control group member, Nicola Watts, said the main purpose of the strategy was to provide these industry sectors with the tools to identify current workforce issues and take action to address them. 'Buchan Consulting has been recruited as the consultant to facilitate the research and complete the strategy with heavy input from industry stakeholders and businesses within these identified sectors,' she said 'We expect to contact businesses early in 2010 to begin consultation to develop the industry workforce strategy for the Eastern Gippsland Region.'Businesses within the Food Processing, Transport, Civil Engineering and Construction industries have been identified and will be consulted over employee recruitment, retention and skills development 'The strategy is also required to produce a well considered engagement plan that achieves robust industry engagement,' Ms Watts said 'The research component and consultation phase will be essential for the success of the strategy and members of the project control group encourage all businesses within these industries to discuss all relative issues with the consultants. 'The resulting issues and discussion paper will include; an investigation into emerging industries that have future potential for job creation;industry and workforce profiling and forecasting out to 2015 as well as an analysis of workforce issues and opportunities.'

The East Gippsland Business Leaders Program is now recruiting its second group of motivated business owners / operators. Businesses can apply to the program offering 12 months mentoring, access to specialist skills and networking opportunities to redevelop and review existing business plans enabling the business to progress to that next phase of development and leadership. For an application form, email melissab@egipps.vic.gov.au Applications will be accepted until Wednesday 30 September 2009.

Do you struggle to promote your small business. You know advertising and promotion is important, but lets face it, unless your background is marketing, it can all be a bit of a mystery. And a headache. Its no use being the best at what you do if no-one knows youre doing it. Marketing is the key to letting people know you exist so it pays to know how to do it. When you enrol in the Marketing Basics seminar, you will dispel the mysteries of marketing and put yourself on the path to success

East Gippsland Shire Council together with Small Business Victoria will be holding a 'Going into Business' workshop in July. All intending business individuals, partners or new business owners are encouraged to attend. Cost will be $30 per person with a comprehensive workbook and facilitated workshop. Catering provided. For further information please contact Melissa Bentzen, Economic Development Small Business and Administration Support on 5153 9500.

The East Gippsland Shire Council 'Arts and Culture Funding Stream' (ACFS) provides an equitable process of access to financial support to individuals and local non profit organisations wishing to present quality, innovative arts and cultural activities and projects which foster a strong sense of local identity, distinctiveness and community spirit.<br/>Three funding categories are available within the Arts and Heritge Alliance funding: -<br/>1. Quick Response Grants <br/>Professional development, such as workshops, forums and conferences that are relevant to Arts and/or Cultural practice in East Gippsland will be considered for funding. Grants of up to $500 are available.<br/>2. Project Grant<br/>Support for new small to medium based one-off cultural development and arts initiatives for incorporated groups and auspiced individuals. Projects in this category must generally result in some form of public presentation. Film, visual arts, writing, music, performance and other art forms will be considered. <br/>Grants of up to $2,000 are available.<br/>3. Major Arts Project Grant<br/>Available to both incorporated groups and auspiced individuals for projects that use arts and/or cultural practice to enhance community participation, creativity and wellbeing.<br/>Film, visual arts, writing, music, performance and other art forms will be considered. Applications are now open and will be received until Friday 13 February 2009. Visit www.discovereastgippsland.com.au/artsculture_enews.asp to obtain the guidelines and application form.

Australia's Coastal Wilderness National Landscape Update Over the past couple of months some significant steps have been taken by Australia’s coastal Wilderness National Landscape including: 1. Adequate funds have been received from key stakeholders to enable us to proceed with the development of a Tourism Master Plan (TMP). 2. The TMP has been put out to tender and consultants EC3 Global selected as the successful tenderer. Background work has already begun. 3. The 1st National Forum for all 9 National Landscapes was held at O'Reillys Rainforest Retreat in Australia's Green Cauldron NL in the Gold Coast Hinterland. Attended by Phil Rickards & Robyn Kesby. 4. A partnership development meeting has been held between Tourism Victoria and all 3 Victorian NLs (Australia's Coastal Wilderness, Australian Alps and The Great Ocean Road). 5. A Brand Book has been produced for Australia's Coastal Wilderness. This is a guide for correct use of the logo, which can be used only after authorisation by the Committee. Several organisations have already had approval to use the logo in their own promotions and collateral. For any enquiries about usage of the logo please contact me. 6. The next Steering Committee meeting will be held in Bombala on 4 Feb 2009. Tourism Master Plan The Tourism Master Plan is the important next step. It will focus on the following: - Identify iconic world-class experiences with respect to a. specific precincts or corridors b. sustainability & cultural appropriateness c. the visitor 'trip cycle' - Cooperative management - Planning issues - Investment opportunities - Quality assurance standards - Monitoring programs - Produce a Prioritised Action List/Timeframes/Responsibilities - Draw on the Experiences Audit & the Branding Strategy already completed - Workshops of focus groups will be held in the region. Once again thank you all for your keen support and interest to date and may you and your families have a safe and happy Christmas and New Year. Phil Phil Rickards Chair, Australia's Coastal Wilderness National Landscapes Steering Committee Tourism Coordinator East Gippsland Shire Council P (03) 5153 9500 M 0429 168 827 E philr@egipps.vic.gov.au

Australia’s Coastal Wilderness National Landscape was launched by the Federal Minister for Tourism, the Hon Martin Ferguson AM MP last Friday 1 August in Torquay in association with the launch of the Great Ocean Road National Landscape. The Launch was attended by a number of East Gippslanders including Chair of the Australia’s Coastal Wilderness Steering Committee Phil Rickards who is also the Tourism Coordinator for the East Gippsland Shire. In his address, Minister Ferguson acknowledged that whilst he would have liked very much to have launched each of the eight individual landscapes in each region, due to time constraints that had not been possible. However, he said he hoped to be able to visit the Australia’s Coastal Wilderness region at some stage in the future. The Minister acknowledged the work of the Steering Committees in getting their respective landscapes accepted into the program. “I would particularly like to welcome members of the landscapes steering committees who I know are passionately enthused about this project. Enthusiasm in a service-oriented industry such as tourism is critical. So is innovation and I believe the National Landscapes Program will provide the impetus for Australia as a nation to view the relationship between tourism and our natural landscapes in an innovative light. “Much like the members of the Steering Committees, I am passionately enthused by the natural beauty of Australia. I do believe the landscapes which surround us are unparalleled in their beauty. In the fiercely competitive world of tourism they present us with enormous opportunity and point of difference. Who would not want to visit those National Landscapes already launched, they being The Australian Alps, Australia’s Red Centre, The Flinders Ranges, Australia’s Green Cauldron and the Greater Blue Mountains? I am pleased today to add the Great Ocean Road and Australia’s Coastal Wilderness to the list of regions included in the National Landscapes Program “To qualify as a National Landscape the location must be a world-class landscape of natural, cultural and spiritual assets, distinctive to Australia. “Australia’s Coastal Wilderness has a significance which has long been internationally recognized. It is a site of more than national significance and includes Croajingolong National Park which was in 1977 proclaimed a World Biosphere Region by UNESCO.” “The landscapes I am announcing today have been included in this unique program because they are more than just a group of appealing destinations. They are regions, which as a whole, are much greater than just the sum of their parts. They are distinctively Australian natural and cultural environments. And they will appeal to Tourism Australia’s target market, experience seekers; travelers of all ages who wish to experience new adventures and destinations which enable them to engage with a local culture. “I congratulate the steering committees for the Great Ocean Road and Australia’s Coastal Wilderness on achieving National Landscape status for these wonderful regions”, concluded Minister Ferguson.

The Gippsland Tourism Sector was in full flight on Thursday 5 June as 150 people came together to celebrate a great year in tourism. The Gippsland Tourism Awards were hosted by Bis Cucina in Sale. There were 8 winners, 13 finalists and 8 certificates of commendation awarded across 10 Categories. Ms Jan Davis from Lakes Entrance Waverley House Cottages a Finalist in the Hosted Accommodation Category summed it up for many: 'It was a fantastic night. It was so good to get together with operators from across the region. There is such a strong sense of unity of purpose.’ Mr Chris Buckingham, Gippsland Tourism said: 'The judging this year was much tougher and in line with the standards set for the Victorian Tourism Awards, but our operators rose to the challenge. While it was fantastic to see so many businesses judged to a high standard, the highlight was to see the industry coming together in such a unified and positive way.’ Phil Rickards, Economic Development & Tourism Coordinator for the East Gippsland Shire Council congratulated the winners and said that he was sure East Gippsland would again be well represented amongst the nominees in the 2009 Awards. Tourism Wineries Winner- Brandy Creek Wines and View Café - Richard Stockdale 5625 4498 Finalist- Wild Dog Winery - Gary Surman 5623 1117 Commendation - Toms Cap Vineyard - Grahame Morris 5194 2215 Commendation - The Gurdies Winery - Peter Kozik 5997 6208 New Tourism Development Commendation - Lakes Explorer - Peter Johnstone 5155 5027 Commendation - Nickelby at Darnum - Angela Betheras 0419 550 301 Tourist Attractions Winner - Mount Baw Baw Alpine Resort - Leona Turra 5165 1136 Finalist - Candalaraine Alpacas - Lorraine Barnett 5628 1718 Tourism Marketing Winner - Prom Country Regional Tourism - Christine Legg 1800 630 704 Hosted Accommodation Winner - Stringybark Cottages Bed and Breakfast- Neil Triggs 5157 5245 Finalist - Lakes Entrance Waverley House Cottages - Jan Davis 5155 1257 Finalist - Cypress Hill Bed and Breakfast - Amanda Ford 5657 2240 Commendation- Springbank Bed and Breakfast - Kaye Greene 5627 8060 Luxury Boutique Accommodation Winner - Montfort Manor - Melinda Wilson 5174 8211 Deluxe Accommodation Commendation - Frog Gully Cottages - Ann Andrew 0439 369 057 Visitor Information and Services Winner - Latrobe Visitor Information Centre - Marissa Pacunskis 1800 621 409 Merit- Prom Country Visitor Information Centre - Christine Legg 1800 630 704 Commendation - Wellington Visitor Information Centre - Mark Watson 5144 1108 Tourist and Caravan Parks Winner - Toora Tourist Park - Rachel Brown 5686 2257 Commendation - Inverloch Holiday Park- Kate Edwards 5674 1447 Tourism Education and Training Winner- Gippsland Tourism Industry Leadership Program - Janiene Ayre 5624 2538

East Gippsland Shire Council in conjunction with the Victorian Governments Under New Management Program will be hosting a Going into Business Workshop on Wednesday 11 June 2008 between 1pm and 5pm Refreshments will be included. To be held at the 55 Palmers Road Building, Lakes Entrance the workshop will cost $30.00 per business participant. A fantastic workshop packed full of value you will learn about marketing to financing, business planning to advisory services, including a comprehensive overview of all the issues and requirements involved in starting and buying a small business.

MEDIA RELEASE Tuesday, 20 May 2008 ALGAL BLOOM DECLINES – SIGNS REMOVED Recent results from monitoring of the Gippsland Lakes Blue-green algal bloom indicate that the algae have declined sufficiently to levels that will no longer adversely affect human health. Consequently, all signs around the Lakes warning people not to come into contact with the affected water will be removed. This process will begin immediately but due to the practicality of accessing certain sites some signs may remain in place for a while until the operation is complete. Chair of the Gippsland Coastal Board, Duncan Malcolm said this is welcome news for everyone who has been involved in the management of this bloom for the past five months and also for the communities and businesses around the Gippsland Lakes. “We’re all delighted and relieved that we are finally able to remove the warning signs and declare this bloom reduced enough to no longer affect human health,” Mr Malcolm said. “We must remain cautious though, as there are still pockets of localised blooms in the Lakes and in other areas.” “Some parts of the Lakes are still green and we advise people to continue to avoid contact with any discoloured water which could have slightly higher levels of algae than normal for a while.” There are also local blooms still occurring at the Port of Sale and at Macleods Morass, south of Bairnsdale. Mr Malcolm said it was a testimony to the management of the incident and to the understanding and cooperation of local communities and local media that the bloom did not significantly affect tourism over the peak summer period. “The multi-agency Incident Management Team has met weekly since the beginning of January and has been responsible for the erection of warning signs at 110 sites, regular monitoring at over 30 sites, liaison with community groups and tourism operators and setting strategic directions for combating this Blue-green algae bloom,” he said. “The smooth running of the response effort and constant information dissemination has played an important part in ensuring minimum disruption to the community, holiday makers and tourism operators during the peak holiday times.” “We would like to thank the community and particularly tourism businesses for their assistance and their patience during this long-running incident.”

East Gippsland Shire is contributing to a review of the official tourist signing guidelines developed by VicRoads and Tourism Victoria and encouraging regional operators to have their say. Shire economic development and tourism coordinator Phil Rickards said VicRoads and Tourism Victoria were interested in views about relation signing, extent of signing, enforcement and compliance issues and how multiple attractions can be signed at one location. “Tourist and services signing is an important issue within the tourism industry that particularly affects businesses in regional Victoria,” he said. “The aim of the guidelines is to accommodate the needs of businesses while still upholding basic principles of traffic management and road safety as well as protecting the visual amenity of roadsides.” Mr Rickards said signs covered within the guidelines include the tourist attraction signs (white lettering on brown background), service signs (white lettering on blue background) and visitor information signs. “While the guidelines have lead to a major improvement in the quality of tourist and services signing since their development there can always be improvement,” he said. “Comments should be sent directly to VicRoads or Tourism Victoria and any tourism operator wanting to discuss matters relating to the guidelines is also invited to contact either Daryl Townsend or me at the Shire.” Mr Rickards said the draft revision to the Tourist Signing Guidelines could be found at www.tourismvictoria.com.au/signs. Photo: Roads and traffic technical officer Daryl Townsend (left) and economic development and tourism coordinator Phil Rickards refer to the guidelines at a typical tourism sign.

East Gippsland is still an excellent holiday destination that offers a diverse range of activities for visitors, according to chairman of the East Gippsland Regional Business and Tourism Association, Adrian Bromage. “Despite the recent warning against swimming in the Gippsland Lakes they are still perfectly fine for boating, fishing and enjoying the many attractions offered in the charming lakeside towns of Lakes Entrance, Metung and Paynesville,” Mr Bromage said. “There are also alternatives at the patrolled beaches at Lakes Entrance and at local swimming pools, while many accommodation houses and caravan parks have their own pools. "Nearby Lake Tyers is unaffected as are the ocean beaches at the delightful coastal resort towns of Marlo and Cape Conran, Bemm River, Point Hicks and Mallacoota.” East Gippsland Shire’s director of corporate and economic development John Websdale said there were also extensive national parks, local walking trails, and the popular caves at Buchan to enjoy. “We also have restaurants, eateries and wineries for relaxing and unwinding that offer some of nature’s best views, along with art galleries and museums,” he said. “There is also much to do in our wilderness areas, the high country and on our cycle and walking trails.” Mr Websdale said by visiting the new www.discovereastgippsland.com.au website intending visitors could learn a great deal about the many choices available for visitors and holidaymakers. “Alternatively people can call the Visitor Information Centres on 1800 637 060 for information as well as accommodation and tour bookings,” he said. “East Gippsland is a large and ‘Naturally Magic’ region that provides many options for relaxation and enjoyment.”

Do you need help with planning, marketing, purchasing or building networks? Perhaps you’re starting a new business or looking to expand or diversify, or just want to get an idea off the ground?<br/>In any of these scenarios, our FREE one-hour private confidential consultations should not be missed! East Gippsland Shire Council has partnered with the Small Business Field Officer program to offer small business assistance to intending or existing business operators. On the third Wednesday of each month, Rod McLean, Small Business Field Officer will be available by appointment at the Shire’s Corporate Centre, 273 Main Street, Bairnsdale. <br/>The Small Business Field Officer Program is fostering the growth of small business in Gippsland by improving the capacity of small business to access information and advice on Australian government, State government and Local government programs, services and information. The program is auspiced by the Australian Government through the Gippsland Area Consultative Committee.<br/>Bookings for this free service can be made by calling Melissa Bentzen from the Economic Development Team on 5153 9500.

A proposal to advance the Australian Alps for recognition as an international tourism destination was discussed at a meeting in Canberra last week. Australian Alps Region steering committee spokesman Peter Jacobs said he was optimistic the Alps region would receive recognition under the National Landscapes Program and be marketed overseas as a tourism destination. Held on International Mountain Day the meeting was attended by more than 20 stakeholders from Victoria, New South Wales and the ACT. Economic development and tourism coordinator Phil Rickards represented East Gippsland Shire. Mr Jacobs said the bid that was being developed under Tourism Australia’s National Landscapes initiative had wide support from throughout the region. “We are particularly concerned to ensure that any tourism in the Australian Alps national parks is sensitive and compatible with conserving the unique mountain environments and the natural and cultural values found in them,” he said. “This is why we are so happy to take the approach that the National Landscapes initiative provides and which is targeted at people that are sensitive to the need to conserve these unique values. Mr James who is chief ranger, Alpine District, for Parks Victoria also said that it was a bonus that the meeting coincided with International Mountain Day. “This day presents an opportunity to create awareness about the importance of mountains to life, to highlight the opportunities and constraints in mountain development and to build partnerships that will bring positive change to the world's mountains and highlands,” he said. “The natural environments of the Australian Alps are already under a great range of pressures, not the least of which is climate change.” Phil Rickards said that the Alps and the High Country were an important part of East Gippsland’s geography and culture and were of high value from a tourism and environmental point of view. “Both East Gippsland and Gippsland are behind the enthusiastic push for National Landscapes recognition and our Shire and other stakeholders including Gippsland Tourism are actively engaged in the process,” he said.

East Gippsland Shire’s Corporate Centre in Bairnsdale is now displaying a new sign that promotes the recently introduced “Naturally Magic” regional branding concept. Erected in early December it is placed prominently outside the front of the building. CEO Steve Kozlowski said the Shire was leading by example and encouraged other businesses and organisations to get involved with the new campaign. “It can only succeed when we all get behind the brand,” he said. “We have made it easy by preparing a CD that contains all the necessary graphic elements and it is available free of charge at all Shire offices. Picture caption: “Take a look at the new sign” say East Gippsland Councillors (from left) Dale Fisher, Robert Nettleton, Bob Haldane, Gil Sheppard, Ben Buckley, Ron Schrader and CEO Steve Kozlowski.

Welcome to the newly created official tourism and economic development site for East Gippsland! Browse through the fantastic accommodation pages and see what exciting events and attractions you can enjoy!

Bairnsdale bus operator Peter Neal has joined the “Naturally Magic” regional marketing campaign. Newly appointed to the Tourism Marketing Board, he said the time was right for him to be setting an example. As a result a large version of the new logo adorns the back of a school bus he operates in the region. “The back of a big bus is a high visibility site, he said “and over time it will be seen by many thousands of people.” Mr Neal urged regional businesses to get behind the new campaign. “The reaction I have received is very positive,” he said. “People like the idea as well as the imagery and the CD that contains all the graphics make it easy to get involved.” Mayor Cr Mendy Urie commended Peter Neal for backing the new campaign. “This is just the kind of support we need to make the project work,” she said. “I encourage businesses and organisations across the region to get on board to show what a “Naturally Magic” region we have.”

Accommodation bookings through the Bairnsdale and Lakes Entrance Visitor Information Centres have smashed last year’s record levels a month before the end of the year. East Gippsland Shire’s Visitor Information Centre coordinator John Munns says the bookings have already broken last year’s record total and are on track to be around 14% up on 2006. Bookings to the end of November reached 585,093 compared to the 2006 twelve month total of 579,437. “This excellent result is despite the bushfires and floods that generally had a detrimental effect on tourism figures,” he said. Mr Munns said that telephone enquiries had also shown significant growth. “We are currently receiving an average of 50 enquiry calls per day and the Lakes Entrance Centre alone showed a 29 percent growth in November,” he said. Mayor, Cr Mendy Urie welcomed the results and said they proved the resilience of the East Gippsland region. “The extensive marketing and promotion that has been undertaken in recent months has been successful in attracting visitors back to our region,” she said. “With the recent launch of our new 'Naturally Magic’'branding and the new website, enquiries and reservations are bound to further increase along with renewed interest in East Gippsland.” “We are looking forward to a magic summer season this year and hopefully without any distractions.”